So you've left your job at an established financial institution, project developer or energy retailer and decided to set up your own energy investment firm. There are a lot of decisions to make, but first of all, you need a logo. Where do you go?

Increasingly, it seems, you go to 99designs.com, an online platform created by Australian internet start-up entrepreneurs Mark Harbottle and Matt Mickiewicz to match up freelance designers with clients. Logos start at just $299.

madison energy investmentsThat was where Richard Walsh went after leaving WGL Energy to establish his own clean energy investment firm, Madison Energy Investments (PFR, 2/11).

“Energy Investment Firm needs an awesome logo!” he wrote on the site.

Walsh's contest attracted 105 efforts from 50 freelance designers. The design he picked is now his firm's logo.

“Great job!” Walsh wrote in a review of the winning designer. “There was a clear understanding of the concept and brand.”

Walsh is in illustrious company.

stone capital partnersMark Segel, the former co-head of Ares-EIF, also went to 99designs when he left the firm at the end of 2017 to set up his own venture, Stone Capital Partners.

Segel opted for a palette of blues, dark neutrals and light neutrals and expressed a preference for a classic, mature, masculine and sophisticated design.

C2 Energy

Readers of PFR may also be familiar with the logo of Richard Dovere's C2 Energy Capital, which was part of its rebranding when it changed its name from C2 Special Situations Group.

Yes, that was a 99designs job, too.

Dovere opted for the full brand identity pack "gold package" at C$2,199, drawing 1,104 entries from 158 designers.

“Our firm is about execution, and we want to communicate that,” he wrote in the brief for the project.

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